Customer satisfaction of hero motocorp free essays. Indias top two wheelers manufacturers by volume, hero moto corp. This project tries to look into the working capital management in hero honda index particulars 1. Customer satisfaction on hero motocop ltd after split with honda 1. The company continues to invest significantly in coinnovation labs, global delivery centers, information security, leadership and skills, and digital marketing.
A study on consumer perception towards hero motocorp bikes and after sales services provided in chennai city a project proposal submitted by r. Online platf orm within few months, we sold over 100,000 twowheelers through our tieup with snapdeal commenc ed operations at our. A number of both national and international customer satisfaction barometers or indices have been introduced in the last decade. Maharana pratap college of professional studies, kanpur affiliated to c. Project on hero moto corp by sayed arif in marketing category. This project evaluates the various factors that keep the customer satisfied. Bijjal motors authorized dealer for bajaj company for ilkal town. Introduction to the project the project is all about measuring the customer satisfaction in hero motors. India is emerging as one of the worlds fastest growing passenger car markets and second largest two wheeler manufacturer. Tvs, honda top in twowheeler customersatisfaction list.
Hero motocorp directors report hero motocorp director. For the past few years every company is trying to satisfy its customers. Tvs motors and honda top in customer satisfaction among twowheelers makers when it comes to aftersales service and communication with consumers, according to a survey. Oct 15, 2017 marketing project report on hero motocorp 1. Banking deregulation financial liberalization, bank crises and growth the practice of project management in new product development human resources projects how to introduce and manage organizational changes transformational leadership in chinese context. Project reporthero moto corp autosaved consumer behaviour. Also check for jobs with similar skills and titles top jobs free alerts. Pdf a study on consumer satisfaction of two wheeler bikes. Search and upload all types of project on hero moto corp projects for mbas on. After doing a lot of brainstorming we chose honda as our organization and studied it under the title of customer satisfaction of honda. Project reporthero moto corp autosaved pdf free download. A study of customer satisfaction of two wheelers on yamaha doi.
I have analyzed the collected information and made the findings. To be a member customer will have to pay a onetime registration fee of rs 100, which includes all taxes, and also do the necessary paper work. Essay about project report of research methodology on. The indian automotive industry has emerged as a sunrise sector in the indian economy. Certain sections of the unilever annual report and accounts 2016 have been audited. This project is done to know the level of customers satisfaction towards. To know the most influence media to create awareness regarding two. Introduction of company profile of automobile industry of india chapter1 3 introduction of comp 1. Hero moto corp download and upload project reports related. Customer satisfaction on hero motocop ltd after split with. Service performance and design 76, indian motorcycle industry is still in the early stages of if this growth. Customer satisfaction of two wheeler industry with special reference to hero moto corp. Japan signed 1984 the company was incorporated on 19th january, at new delhi. The problem it is facing in the present market scenario.
Hero moto corp is one of the leading brands in the automobiles sector. Project report on study of consumer behaviour regarding two. Hondas former partner, the hero group, rules the roost with the splendour and. A project report submitted in partial fulfillment of the requirements for the award of the degree of master of business administration submitted by noor asik ahamed maraikar reg no. In addition, an employeedriven innovation culture has enabled hcl to drive enhanced customer satisfaction and outgrow the industry. Tvs scored 782 points in customer satisfaction on the aftersales service front, while honda motorcycle and scooter scored 749 points. Project on hero moto corp by sayed arif in marketing. Motor company of japan and the hero group entered a joint venture to setup hero motors limited in 1984. The study on consumer buying behavior towards the purchase of motorcycle is very essential to launch new product. This project work has been done to find out whether a customer is. Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass. Customer first has to pay rs 10,000 as lump sum and then he will get a membership card with rs 12,000 loaded on it. Customer satisfaction is a feeling of pleasure or disappointment resulting from. To study the level of customer satisfaction towards bajaj a project report submitted to the.
Hero motocorp ltd motors is the only company that maintenance good relationship with. Hero sa re ga ma pa has been one of the most popular music reality shows. Honda is resolved to make up the lost numbers surrendered to the hero gathering, which works out to more than five million units every year. Name of the bike advertisement family members f 1 hero honda 45 10 3 2 yamaha 30 5 4. Rushanthkumaran and 2murugan ramu 1saveetha school of law, saveetha institute of medical and technical science s, saveetha university, chennai. In addition to the corporate brand hero, product brands ignitor, splendor, glamour and pleasure were integrated in the show to enhance our association with the show and also to benefit from the shows popularity.
The emphasis is on ways of retaining customers, then on attracting new customers. This supplier quality manual sets out valeo policy and procedures for the selection of suppliers and the management of the panel. This is a research report on project on hero moto corp uploaded by sayed arif in category. Annual report 201516 hero forever revisiting eventful quarters april 2015 june 2015 mr. Hero motocorp is the worlds single largest twowheeler motorcycle company. Declaration i the undersigned solemnly declare that the report of the research work entitled a project report on customer behaviour and satisfaction level for hero motocorp ltd. Straategic management project report yamaha motors. Introduction customer satisfaction, a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation. Impact of advertisement on buying behaviours of the consumers. A strict compliance with the content of this manual is requested. It is seen as a key performance indicator within business and is part of the four of a balanced scorecard. The objective of my survey was to study customer satisfaction of after sales. Impact of advertisement on buying behaviours of the. Indias largest online mba management project download for students and professionals.
Project on hero motocorp free download as pdf file. This is a pdf version of the unilever annual report and accounts 2016 and is an exact copy of the printed document provided to unilevers shareholders. Supervisors certificate this is to certify that mr. View 5343900 project report hero motocorpautosaved from engineerin 86987 at st. Questionnaire hero moto corp free download as word doc. For this purpose i have prepared a questionnaire and collected the information using it. The company manufacture motor cycles upto 100 cc capacity. Anticipated growth in the market would be driven by higher fuel efficiency, lower emissions, easy maneuverability and price attractiveness. The main motive of project report was to enhance my. Babasab patil, a project report on the comparison between hero honda. Honda motor company of japan and the hero group entered a joint venture to setup hero honda motors limited in 1984. Free download mba project on consumer satisfaction level of bajaj bikes executive summary. It is the overall operation pattern to framework of project that.
Free download mba project on consumer satisfaction level. Hero honda environmental analysis summary of the hero hondas environmental analysis, industry and competitors. Project on hero motocorp motorcycle market segmentation. Hero moto corp download and upload project reports related to hero moto corp. Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Internshipmini project sairam institute of management. Asia pacific customer satisfaction index csi survey 2009 for ten times in a row. Supplier quality manual customer specific requirements. Customer satisfaction towards honda two wheelers iosr journal. The main objectives of thesis to analysis the market potential towards purchasing of motor cycle. Project reporthero moto corp autosaved uploaded by. Finance projects inventories and the automobile market the real effects of u. Ratio analysis project report by sanjay gupta issuu. Comparative study of customer satisfaction toward performance of hero honda, tvs and bajaj bikes by deshraj singh.
Sales promotion activities of automobile industry in india. Project report on consumer buying behaviour of hero honda. Project reporthero moto corp autosaved free download as. Introduction of company profile of automobile industry of india chapter1 1 1. A summer trining report on customer satisfaction towards hero. This is a research report on project on hero moto corp by sayed arif in marketing category. The present aim at examining the customer satisfaction level bajaj platina bike at ilkal town the importance of the study is emphasized by the fact the customer satisfaction is person feelings or disappointment resulting from comparing a products performance in relation to hisher expectations. Customer can shop for rs 1,000 per month for 12 months. In this project report, we will find out the satisfaction level of the hero motocorp bikes owners in surat city. Free download mba project on consumer satisfaction level of. All documents marketing product management section of our research repository. Abstractthis research paper has to discover the customer satisfaction level towards the product quality and services of hero honda bike brand. In our project we study satisfaction of the customer of honda in few cities. This indicates that the present market condition is very good.
Accelerating at full throttle for nearly three decades, we have been working tirelessly to. Maruti suzuki got cnbc tv18 award 2011 for manufacturer of the year. Rushanthkumaran and 2murugan ramu 1saveetha school of law, saveetha institute of medical and technical science s. Customer satisfaction on hero motocop ltd after split with honda. Customer satisfaction is a feeling of pleasure or disappointment resulting from comparing a products. Company has changed its name from hero honda motors ltd. Mba project report on study of sales promotion activities of automobile industry volkswagen in india with reference to abra motors pvt. Maruti suzuki is the only indian company who has crossed the 10 million sales mark since its inception. Project report on study of consumer behaviour regarding. Sep 10, 2011 my finding for the report is that the customers of hitech honda are highly satisfied with its product. Project report of research methodology on comparative study of bajaj vs hero honda submited to submited by prof. Emerging, in turn, as a futureready global enterprise.
Hero motocorp history hero motocorp information the. A study on customer satisfaction of honda bikes 1m. A study of customer satisfaction of two wheelers on yamaha. Pdf this study is based to identify the satisfaction level of two wheeler bike users at.
Managing customer expectations how customer expectations are formed and identified during a project delivery master of science thesis in the management and economics. This report also put light on other factors which cal also influence the buying behavior of the consumers such as life styles, purchasing. Pawan munjal was elevated to the position of chairman of hero motocorp ltd. A report on customer satisfaction with reference to yamaha samukh motors. The project has entitled as a study on consumer buying behavior towards hero moto crop in erode. To know which particular twowheeler have more image in the market. Total customer satisfaction tcs quality cost of ownership brand image.
851 723 879 711 991 704 409 611 1486 696 1537 52 1603 1654 1306 194 616 172 631 1464 659 402 1368 1555 1244 1208 672 653 370 929 910